COR is a brand consultancy established in 2017. We’ve been conducting design consulting in various area such as furniture and packaging design as well as brand design and interior design. We design unique attractive brand and space which have coherent esseneces. With our new aesthetic thinking and spontaneity we configure the best way of expression for each brand identity.

2017년에 시작된 브랜드 컨설팅 회사 COR은 브랜드에 새로운 가치를 부여하는 총체적 서비스를 제공합니다. 브랜딩 디자인, 인테리어 디자인뿐만 아니라 운영컨설팅, 컨텐츠 기획 등 다양한 영역의 컨설팅을 진행해오고 있습니다. 우리는 아름다움에 대한 새로운 시각으로 고유의 스토리가 있는 창의적이고 매력적인 결과물을 만들며 각각의 브랜드 아이덴티티를 표현할 최고의 방법을 늘 고민하고 설계합니다.








Tuewid × Lotte World Mall
Pop-up

Services :
Interior / Construction / Signage

Client : Tuewid
Location : Lotte world mall
Date : 2023.12.
Creative direction : Wonho Choi
Space design : Jihye Lee
Contruction : Jonghun Won









































3,2,1, partez! × Lotte World Mall Pop-up

Services :
Concept / Interior / Construction / Signage / Applications / Furniture

Client : 3,2,1, partez!
Location : Lotte world mall
Date : 2023. 11.
Creative direction : Jiyoung Kim
Space design : Jihye Lee
Signage&Applications : Jiyoung Kim


















Backstage
; Inside of Mirror

커튼이 쳐진 오래된 백스테이지. 거울 속 나에게 오롯이 집중하며 주얼리를 경험할 수 있는 공간을 조성했습니다.
무겁게 드리워진 커튼은 특별한 경험에 대한 기대를 불러 일으키며, 아늑하고 우아한 벨벳 소재를 통해 연말의 분위기를 함께 전달합니다.

Like an vintage backstage with a curtain, We’ve designed a space where you can experience jewelry, focusing solely on yourself in the mirror.
The heavily hung curtains raise expectations for a special experience, and represent the holiday vibe through a cozy and elegant velvet material.





























































COURAL

Services : Package / Applications / Website / Interior / Signage

Client : Studio Coural
Date : 2023.10
Creative direction : Jiyoung Kim
BX design : Hyunji Ko
Space design : Jihye Lee
Construction : Youngjin Kim, Jonghun Won







































































































  

CHAIDLE
Anyoung-Insadong

Services :
Branding / Interior / Construction / Signage

Client : CHAIDLE
Location : Insadong
Date : 2023. 10
Creative direction : Wonho Choi
BX design : Hyunji Ko
Space design : Serin Jeon
Construction : Jonghun Won
















































































Apartment

Services : Interior / Construction

Client : None
Date : 2023. 08
Creative direction : Wonho Choi
Space design : Serin Jeon
Construction : Yeongjin Kim












































































COURAL

Services : Package / Applications / Website / Interior / Signage

Client : Studio Coural
Date : 2023.10
Creative direction : Jiyoung Kim
BX design : Hyunji Ko
Space design : Jihye Lee
Construction : Youngjin Kim, Jonghun Won









































































































Tacolo ssambar

Services : Branding / Package / Uniform / Applications / Interior / Furniture / Signage

Client : Tacolo ssambar
Date : 2023. 07


Creative direction : Jiyoung Kim
BX design : Jiyoung Kim, Hyeonju Kang
Interior design : Jihye Lee, Serin Jeon






















































































Low spread

Services : Branding / Naming / Logo / Package
Client : Galim food
Date : 2023. 01
Creative direction : Jiyoung Kim
BX design : Jiyoung Kim, Hyeonju Kang










































































zhènyǔ

Services : Branding / Naming / Applications / Interior / Signage / Construction

Client : Zhènyǔ
Location : Magok, Seoul
Date : 2023. 07
Creative direction : Jiyoung Kim
BX design : Hyeonju Kang
Interior design : Serin Jeon
Construction : Jonghun Won




 













































              





    



















KINE

Services : Branding / Naming / Applications / Interior / Furniture / Signage

Client : Koji group
Date : 2023. 02
Creative direction : Jiyoung Kim
BX design : Hyunji Ko
Interior design : Jihye Lee, Serin Jeon








































































































Tuewid × Lotte World Mall
Pop-up

Services :
Interior / Construction / Signage

Client : Tuewid
Location : Lotte world mall
Date : 2023.12.
Creative direction : Wonho Choi
Space design : Jihye Lee
Contruction : Jonghun Won









































3,2,1, partez! × Lotte world mall pop-up

Services :
Concept / Interior / Construction / Signage / Applications / Furniture

Client : 3, 2, 1 partez!
Location : Lotte world mall
Date : 2023. 11.
Creative direction : Jiyoung Kim
Space design : Jihye Lee
Signage&Applications : Jiyoung Kim


















Backstage
; Inside of Mirror

커튼이 쳐진 오래된 백스테이지. 거울 속 나에게 오롯이 집중하며 주얼리를 경험할 수 있는 공간을 조성했습니다.
무겁게 드리워진 커튼은 특별한 경험에 대한 기대를 불러 일으키며, 아늑하고 우아한 벨벳 소재를 통해 연말의 분위기를 함께 전달합니다.

Like an vintage backstage with a curtain, We’ve designed a space where you can experience jewelry, focusing solely on yourself in the mirror.
The heavily hung curtains raise expectations for a special experience, and represent the holiday vibe through a cozy and elegant velvet material.




























































  

CHAIDLE
Anyoung-Insadong

Services :
Branding / Interior / Construction / Signage

Client : CHAIDLE
Location : Insadong
Date : 2023. 10
Creative direction : Wonho Choi
BX design : Hyunji Ko
Space design : Serin Jeon
Construction : Jonghun Won














































































COURAL

Services : Package / Applications / Website / Interior / Signage

Client : Studio Coural
Date : 2023.10
Creative direction : Jiyoung Kim
BX design : Hyunji Ko
Space design : Jihye Lee
Construction : Youngjin Kim, Jonghun Won









































































































Tacolo ssambar

Services : Branding / Package / Uniform / Applications / Interior / Furniture / Signage

Client : Tacolo ssambar
Date : 2023. 07


Creative direction : Jiyoung Kim
BX design : Jiyoung Kim, Hyeonju Kang
Interior design : Jihye Lee, Serin Jeon



















































































COURAL

Services : Package / Applications / Website / Interior / Signage

Client : Studio Coural
Date : 2023.10
Creative direction : Jiyoung Kim
BX design : Hyunji Ko
Space design : Jihye Lee
Construction : Youngjin Kim, Jonghun Won









































































































Tacolo ssambar

Services : Branding / Package / Uniform / Applications / Interior / Furniture / Signage

Client : Tacolo ssambar
Date : 2023. 07


Creative direction : Jiyoung Kim
BX design : Jiyoung Kim, Hyeonju Kang
Interior design : Jihye Lee, Serin Jeon






















































































Low spread

Services : Branding / Naming / Logo / Package
Client : Galim food
Date : 2023. 01
Creative direction : Jiyoung Kim
BX design : Jiyoung Kim, Hyeonju Kang








































































CHAIDLE

Services :
Branding / Package / Applications / Uniform / Interior / Construction / Signage / Film

Client : CHAIDLE
Location : Nonhyeon-dong
Date : 2022. 11
Creative direction : Jiyoung Kim
BX design : Hyunji Ko
Space design : Jihye Lee
Construction : Kyungjae Lee
Film : Woohyuk Kim







































Postery Baker

Services :
Branding / Naming / Package / Applications / Interior / Signage

Client : Postery Baker
Location : Apgujeong-dong, Seoul
Date : 2022. 05
Creative direction : Jiyoung Kim
BX design : Jiyoung Kim
Space design : Sujung Han







































































































Tuewid × Lotte World Mall
Pop-up

Services :
Interior / Construction / Signage

Client : Tuewid
Location : Lotte world mall
Date : 2023.12.
Creative direction : Wonho Choi
Space design : Jihye Lee
Contruction : Jonghun Won









































3,2,1, partez! × Lotte world
mall pop-up

Services :
Concept / Interior / Construction / Signage / Applications / Furniture

Client : 3, 2, 1 partez!
Location : Lotte world mall
Date : 2023. 11.
Creative direction : Jiyoung Kim
Space design : Jihye Lee
Signage&Applications : Jiyoung Kim


















Backstage
; Inside of Mirror

커튼이 쳐진 오래된 백스테이지. 거울 속 나에게 오롯이 집중하며 주얼리를 경험할 수 있는 공간을 조성했습니다.
무겁게 드리워진 커튼은 특별한 경험에 대한 기대를 불러 일으키며, 아늑하고 우아한 벨벳 소재를 통해 연말의 분위기를 함께 전달합니다.

Like an vintage backstage with a curtain, We’ve designed a space where you can experience jewelry, focusing solely on yourself in the mirror.
The heavily hung curtains raise expectations for a special experience, and represent the holiday vibe through a cozy and elegant velvet material.






























































3,2,1, partez! × The hyundai pop-up

Services :
Interior / Construction / Signage / Applications

Client : 3, 2, 1 partez!
Location : The Hyundai Seoul, Yeouido
Date : 2023. 01
Creative direction : Jiyoung Kim
Space design : Jihye Lee
Signage&Applications : Jiyoung Kim
































































Tuewid × The hyundai Pop-up

Services :
Interior / Construction / Signage

Client : Tuewid
Location : The hyundai seoul, Yeouido
Date : 2022. 09
Creative direction : Wonho Choi
Space design : Jihye Lee
Contruction : Kyungjae Lee








































Heavenly jelly × Shinsegae pop-up

Services :
Interior / Furniture / Construction / Signage

Client : Heavenly jelly
Location : Shinsegae department store, Daegu & Busan
Date : 2022. 06
Creative direction : Jiyoung Kim
Space design : Jihye Lee
Contruction : Kyungjae Lee












































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